How to Effectively Promote a Taxi Business

Owning or managing a taxi business requires a combination of skill, patience, and determination. This is particularly true these days when ride-sharing schemes – among other modes of transportation – are rampant. You need to think of ways to stand out from your competition.  You must have an edge to stay in the game.

Word of mouth – although still one of the best ways to market a product or service – is not enough anymore. There’s certainly a need to widen the marketing net to target more prospects. You have to bring out the big guns to encourage commuters to choose riding a cab over taking the bus or the train.

The hitch that most taxi operators encounter with this plan is money. Not all taxi companies have ample budget for marketing. Small taxi operators find it hard to compete with the companies because of financial limitations. But, this shouldn’t be the case.

Take our company for instance. Universal Taxi in Chicago is not the biggest taxi company in the Windy City, but it surely is one of the most reliable and top-rated. Why? Because aside from providing high-quality service, we reach out to Chicago commuters – locals and tourists alike – in different ways. How?

 

  • We optimize the online world.

 

The internet is a big, big world. It can be pretty overwhelming if you don’t know how to properly navigate it. But we find ways to effectively promote the services we offer. For example, we now have a Universal Taxi app to make it easy for our clients and prospects to book our services. We use Chicago online forums to reach out to commuters and inform them how we can help make their travel convenient. We have social media channels where passengers can get in touch with us. They can ask us anything – from making a reservation to schedule confirmation.

Social media plays a huge part in marketing any kind of business, especially in the transportation industry. Practically everything can be searched online. There are apps specifically created to provide directions, assess road movement, and spot traffic areas. By getting current with these tools, you can encourage commuters who use online resources and apps to try the services you offer.

 

  • We provide topnotch service.

The online world can only do so much. The bottom line will always be the quality of service you give to your clients. That’s where word of mouth comes in. If you consistently provide high-quality service to your passengers – like we do at Universal Taxi – they will trust you to deliver every time. And then they’ll become regular clients who will most likely recommend your company to others.

There is no marketing strategy more effective than showing your market that you can provide the services they need. And that stems from the efforts of everyone in the company – not just the taxi drivers, but also the personnel who handles bookings, the admin who manages web marketing, and even the all-around help who washes the cabs.

Effectively promoting your taxi business starts with effectively providing the services you offer.   

The Different Kinds of Cab Services

Across the country, you will encounter different kinds of cab companies. Because of this, some people may get confused when visiting or moving to a different state. If you’re hoping to get into the business, or would like to find out more about the usual Universal Taxi cabbies driving you around, it’s important to understand how different each cab company is from the others.

Medallions

In a lot of major cities, there is a limit placed on the number of taxis allowed in the streets. After all, if you allow every cabbie wannabe to start picking up passengers, then you’ll probably have more traffic than the city streets can handle, not to mention an influx of untrustworthy drivers taking people from point A to point B. Thus the medallion system.

Buying medallions are required if you want to drive people around. Some cities that use medallions are New York and Boston. These days however, because of the threat of competition from ridesharing services, the prices of medallions have been trending down.

So if you chance upon a cabbie who does not have a medallion, it’s possible that his service is illegal.

Ownership

Cab companies may also be independently-owned, while others are controlled by huge companies. Independent cabs usually has only one driver with a single unit. As far as huge companies are concerned however, they would often have over a hundred cabs under their name.

Of course, the cab drivers aren’t really considered as employees of these companies. More often than not, these cabbies are still independent drivers who are merely leasing the taxi by the hour.

Chicago Cabs

In Chicago, cabbies also buy medallions to be able to drive people around in the taxis they either own or lease. There are quite a number of cabs around, but it can get pretty tough to hail a cab especially during the rush hour when there are ten other people trying to wave to the same cab you saw. It’s great that cab companies like Universal Taxi have their own mobile app, which allows the user to just stay put, book a cab, and wait for it to pick them up.

Some cabs have medallions, while some risk the chance of driving around without the proper permission from the government. Some own the taxi they drive around, while others just lease the unit for now and hope that later on they’ll be able to save up for their own. Some cab companies just let their drivers roam around and pick up passengers at random, while some offer the convenience of having the taxi pick the passenger up at a specific location with just a few taps on a mobile gadget. Truly, the cab industry has grown so much that you’ll encounter so many different kinds of cabbies and cab companies in a single day. If one thing’s for sure though, it’s the fact that cabs still offer the most convenient way of moving from one point in the city to another.

The Best Questions to Ask a Cabbie

Chicago cabbies are not just known for their superb driving skills, they are also known for being friendlier than other cabbies around the country, or even the world. They are, after all, used to driving tourists all over the city. And knowing what a beautiful city this is, they’ve probably had hundreds of conversations with passengers from all over, too.

But sometimes, cabbies won’t be the first ones to talk. Hop into a Universal Taxi and you’ll find that sometimes, these cabbies can be quite shy, too. Cases like these, they’re just waiting for you to ask the right questions. Any of these questions below would be the cue for them to start revealing their friendly selves:

  • “Busy day?”

Any human being would actually enjoy being asked how their day has been, especially if you’ve been behind the wheel the whole day. This is one question that would trigger a great conversation, with the cabbie telling you anything from that accident he witnessed downtown to the famous passenger he drove just before you hailed him.

  • “Pulling in a few extra hours?”

This is perfect if you booked a ride through the Universal Taxi app really late at night. It could prompt the cabbie to tell you about a new home he’s hoping to buy, or a nice gift he wants to get for his daughter. Every hour worked beyond the usual will always have a story behind it, and that’s one great story for you to hear as you drive from point A to point B.

  • “Ever had any famous passengers?”

Probably every cabbie has had a famous passenger, especially if they’ve been driving around the city for quite some time. If you chanced upon a cabbie who’s fairly new in the business however, there’s a possibility that they haven’t been lucky just yet. In this case, you can always follow that up with “I bet you’ve had some weird ones though.”

  • “You been in Chicago long?”

Although cabbies seem to have mastered the streets of Chicago, not all of them have lived around here all their lives. If you’re new around the city, maybe this will give you the chance to meet someone who also hails where you come from. And when you’re lucky enough to experience that, you’re going to find yourself enjoying the ride as you reminisce about home.

  • “How’s business these days?”

This is a particularly touchy subject, knowing that cabbies are still at war with ride-sharing services. It’s the best way to get your cab driver to talk though, knowing that they would definitely have a lot to say about the subject. If you’re the type who enjoys political conversations and other pressing issues, then this is the perfect question for you to ask.

Starting a conversation with a cabbie could be the best thing you can ever do in Chicago. It’s a great way for you to get a glimpse inside a local’s mind, and could score you a few pointers from someone who knows every road and corner in the city as well.

 

Safety Tips for Chicago Commuters

Chicago is a pretty cool place to live in, especially if youre into art and architecture. Of course, no place is perfect, and Chicago has its own set of risks as well. Yes, 2015 did show a considerable decline in the number of crimes related to public transport. But there will always be instances when you may not be so lucky.

If youre fairly new to the city, you can definitely use the following tips to keep yourself safe:

 

Watch out for busy times and seasons.

The rush hour will often post the more risks when it comes to public transport. After all, the more people on trains, the more cover pickpockets will have as well. Be aware that there is a higher risk of crime over the summer season as well, simply because thieves and robbers know that there are more out-of- towners during this season.

Map your trips ahead of time.

Walking around and making it obvious that youre new here is not going to help your cause atall. If your route is not automatic to you just yet, make sure you map it out in your head so that you wont have to get caught standing around, scratching your head on some random train platform.

 

 

Use the bus and train trackers.
Its great that there are CTA travel apps that would allow you to find out when the trains and buses are coming. It will allow you to spend more time moving around and less time waiting alone on a deserted bus stop.

Always stay near any form of authority.
When you sit near the train operator or the driver, there is also less chance of anything untoward happening to you. Criminals would always position themselves in areas where it would be very difficult to alert the authority.

Keep your back pockets empty.
Your back pocket is the riskiest part of your body because its one area you wouldnt be able to see as easily. Pickpockets will always have an easy time grabbing anything thats in your back pocket without you feeling a thing.

Keep your valuables hidden.
So you bought the latest smartphone thats worth someone elses salary for a few months. Theres no need to broadcast it by flaunting it on the train or in the bus. That only serves as a magnet for every criminal on the public transport system.

Take a cab instead.
If you arent too familiar with the city just yet, better grab a cab instead of rising it. You can book a cab and ask for a pickup through the Universal Taxi app no matter where you are around the city. Universal Taxi will also make sure you get off at the right place. Try not to experiment with public transport at critical times if youre still new around town.

Public transport may be the cheaper option, but its not always the safest. Especially for newcomers like you, make sure you ease yourself into being a Chicago commuter slowly but surely

 

 

 

 

 

Relocating to Chicago? The Best Ways Around the City

It may be a lot colder in Chicago compared to a lot of other cities around the country, but the art, architecture, and the culture that defines Chicago still acts as quite a powerful magnet for newcomers. Because of this, its not at all surprising that a lot of professionals still decide to move to Chicago and call it their home.

If youre new around the city or are just about to relocate, here are the best ways for you to get around:

Walking
Especially if you want to explore the sights before anything else, walking would be the best way for you to get around on your first few weeks. Its the best way for you to familiarize yourself with the city around you while catching a glimpse of the art and architecture at the same time.

Public Transport
Public transport around Chicago is quite efficient, and its also one of the cheapest ways to go. There are visitor passes available that would buy you an unlimited number of rides over a 1-day, 3-day, or 7-day period. Grab a guide that would help you become more familiar about bus and train schedules, as well as different stops that would take you to wherever youre going.

Biking
There are tons of biking trails all around Chicago, making it a great city for you to bike around in. Of course, one would have to consider the weather before grabbing your bike to roam around. If youre lucky enough to catch a clear day, then this is the best way for you to grow a new appreciation for the city as you look at it from a different perspective.

Taxis
Cab drivers around Chicago are known to be knowledgeable and gracious, making it a great choice to get around. Choose one of the more established cab companies like Universal Taxi and youre guaranteed to have a cabbie whos going to be willing to show you around your new home. Even better, you can make it more convenient by using the Universal Taxi app that allows you to book a taxi wherever you may be.

With so many options for you to get around, youll definitely feel right at home in no time. Chicago is, after all, a place that youd be proud to call your own.
Just a few parting tips to help you get settled:

  • Lake Michigan is Chicagos natural border to the east, so you can use it as a reference point.
  • Chicago is laid out vertically, so keep this in mind in trying to figure out directions from one place to another.
  • Chicago uses a numerical grid system, so you may want to familiarize yourself with that to make directions easier.
  • Taxis are your best bet if youre planning to go beyond downtown.

Enjoy Chicago and make the most out of this beautiful city. It may be a bit hard for you to find your way around on your first few days, but the more you explore your new city, the more you can embrace it as if youve been here your entire life.

Rediscovering Chicago through the Eyes of a Local

If there’s anyone who can truly explain what a wonderful city Chicago is, it has to be the locals. Chicago is not just about looking at travelogues and walking to wherever it leads you. It’s also about going right to the heart of the people who continue to make it the iconic city that it is.

If you’re in town for a few days, instead of burying your nose into a travel guide written by someone who’s probably not even from around these parts, get out there and start talking to people. A great place to start would be Chicago cabbies, so download the Universal Taxi app, book a ride, and experience a city tour that’s straight from the eyes of a true local.

Here are a few tips that locals would probably tell you:

  • Be ready to blow your diet.

Chicago has such a rich culture, and when we say culture, it’s not just about the art and the architecture. This includes food as well. Exhibit A: The Chicago deep dish pizza. Yes, it has more calories than you would dare take in on any normal day. But this is not a normal day, this is a day when you expect to experience what Chicago is all about, and pizza is one of the best ways to do just that.

  • Be ready to stay up late.

Yes, there are late night bars in Chicago that would serve you drinks until the wee hours of the morning. Where other bars around the country are already on their last call, the partygoers in Chicago are just starting to warm up. This is a special license though, so you can’t exactly demand the same kind of service in every bar. Ask your Universal Taxi cabbie and he’ll probably know every place that has this service.

  • Oak Park is where most dreams are made of.

Sure, taking a glimpse of the Magnificent Mile can give you a glimpse of some great architecture. But if you’re looking for something more personal, then consider yourself warned. Taking a walk through Oak Park will have you hoping that you lived here.

There are 25 structures in Oak Park designed by Frank Lloyd Wright, and if you have zero idea about who he is, then you’ll remember him from now on. The amazing architecture scattered all over a residential street can make you remember about childhood dreams you probably had about how life is going to be when you start building a family.

  • Navy Pier is overrated.

Yes, every single travel guide will tell you how cute the carousel and Ferris wheel is at the Navy Pier. But for locals, this is one place you should avoid by all means, unless you’re really itching to see the Shakespeare Theater. It’s overcrowded and there really isn’t much to see. Period.

These are things that you probably won’t hear from your usual travel guides, but then again, that’s the exact reason why locals are the best people who can show you around.

How to Pacify a Panicked Passenger

In my line of work as a cab driver, Ive encountered all kinds of passengers. There are commuters who are just silent throughout the travel, and others who talk non-stop. Some are already preoccupied with work, others are mindlessly passing out time with various quirks that drive me mad.

At Universal Taxi, we are trained to respond to various situations smartly and quickly. And that quick thinking is often stretched to its limits when handling a passenger in a full-blown panic attack.

The most important thing to remember when you have a passenger who’s having a panic attack is that whatever is happening before your eyes might be a life-and-death situation. Never disregard or deal with it nonchalantly. If your passenger is panicking, he may steadily become anxious and pass out.

Help your passenger by:

  • Staying calm yourself.

You cant combat a panicked situation with a volatile reaction. Unless youre professionally trained, avoid using the infamous Dont Panic! line to your passenger. In fact, never use that phrase altogether. Go for assuring words such as Its going to be okay or You have nothing to worry about to calm him down. Also, park the taxi in the nearest safe area and speak with him in short, simple sentences.

  • Offering medicine (if he has one).

Dont make assumptions here because, again, this can quickly turn into a deadly situation. Rather than frantically going through the passengers things, ask him if he has a medicine for such a situation. You may also him ask if you can call someone  a family member or a friend  who is experienced with his attacks to help you guide him back to normalcy. Often people who are prone to panic attacks know what they need to do during an episode, so all you have to do is ask.

  • Asking the passenger to focus on one thing only.

If you deem that slow breathing is the way to go, help him do it by breathing with him or by slowly monitoring his progress. Alternatively, you can ask your passenger to repeat one mundane task (ex. raising his arms over his head or opening and closing one of his hands) until the lull of the task lessens his agitation.

  • Assessing the situation quickly.

If your passenger is just starting to panic, with gentle words and even breathing, you can help him rein over the anxiousness. However, if its going into a full-blown panic attack, a quick call to 911 is a smart move to make. If youre near a Chicago hospital, you may also rush him there for him to receive immediate medical attention. Also, calling your taxi company helps. At Universal Taxi, were trained to respond to this situation.

The simplest things can prompt a panic attack. And most of the time, you have no idea what these triggers are. You just need to have the presence of mind to help your customer. Even during your worst day as a cabbie, dont make your passenger feel as if you dont have his back during a panic attack.

How to Deal with Chicago Traffic

Traffic. Its usually an expected occurrence these days, but when youre just trying to be on time for your appointment, road congestion can be a nightmare.
Chicagos gridlock is considered one of the worst in the US, and perhaps the world. For most travelers passing through the Windy City, the first obstacle they need to deal with is getting out the city as quickly (and safely) as possible. Once they hit the open road, the road trip is officially on. But for daily commuters around the city, Chicago traffic can be their personal kind of hell.
As a long-time cabbie from the Universal Taxi Dispatch, here are guaranteed tips I can give you on managing Chicago traffic.

  • Avoid commuting during the rush hour.

Its that simple, and yet complicated. If you have the leisure of traveling whenever you want or clocking out early from the office, you can easily avoid the rush hour. Otherwise, youre stuck with many commuters on the road. If youre commuting in the morning, never leave home between 7 am and 9:30 am. If its in the latter part of the day, avoid Chicago highways between 3:30 pm and 6:30 pm. If possible, leave at 6 am or 10 am, and go home at 3 pm or 7 pm.

  • Do not leave Chicago on a Friday evening.

If you think leaving early (Friday evening) for a weekend trip is the best thing you can do to avoid traffic, then think again. Unless you wait at least 7 pm onwards on Friday or until Saturday morning, dont push it. This tip is particularly valid during Labor Day and Memorial Day weekends.In connection with that, if youre celebrating Thanksgiving outside Chicago, dont wait until Wednesday to leave. If possible, take a leave from work a day early, and start your road trip on a Tuesday.

  • Use the public transportation.

Sometimes, its more tiresome to drive AND wait for the traffic to subside. Its better to just wait for the rush to lull inside a cab, a bus or a train. Commuting can, ironically, relax you if you just go with the flow. Talk to your fellow commuters, listen to your favorite playlist or chat with your loved ones using your phone. Keep yourself busy, and without you knowing it, youre finally where youre supposed to be.

  • Be updated on public road constructions.

Check traffic websites or the news at least 30 minutes before going out so you can plan your commute accordingly. Theres always an alternative route, you just have to be updated to save time.

  • Use traffic apps to check the road.

If you’re already on the road and heard about a road construction or closure, use a traffic app to navigate your way out of the stagnant sea of vehicles. You can use the following apps, the last three are specially tailored for Chicago roads:

Google Maps
Waze
Inrix HD
TransitGenie
Hopstop

You dont have to suffer all the time because of the traffic. If you dont want the stress it brings, use a transport service such as Universal Taxi Dispatch to bring you wherever you want to go.

How to Become a Trusted Taxi Driver

Imagine doing nothing but driving around such a beautiful city. Thats one of the ultimate perks that comes with the job of being a Chicago cabbie. If youre someone who enjoys driving around, then youve probably found the career youll definitely enjoy.

Of course, the ability to drive is not just the sole requirement to be considered as one of the best. Here are a few tips what would help you rank high above the list of the best Universal Taxi drivers of all time:

Familiarize yourself with the city.

Sure, thats a given. But sometimes, you may find yourself finding side streets you never noticed before, or areas that leave you confused. If you plan on committing to excellence, drive around the city even when youre not on duty. Cruise around areas that you dont frequently visit.

Dont talk too much.

Chicago cabbies are known for being friendly, but sometimes, too much talk can also hurt you. Make a comment or two about the city or the weather and see how the passenger reacts. From here, you can easily tell if the passenger is the chatty type, or if he or she would rather be left alone.

Try to personalize the experience.

Make each passenger as comfortable as possible. Remember that this person took a cab because they could be avoiding the crowds at the train, or are in a real hurry. Either way, make sure you make that short ride worth it. Ask them if they prefer a specific radio station, or if they find it too warm or too cold in the cab.

Dont ask for a tip straight up.

The more it becomes obvious that youre asking for a tip, the more youll get snubbed. Never as for a tip outright, wait for the passenger to give you one. Yes, the passenger knows how hellish traffic was, and how quickly you were able to get them there. If they stiff you on the tip, then there are two possibilities  they dont have enough money on them, or they werent raised to be appreciative. Either way, it doesnt change your life.

Greet them before and after the trip.

You dont have to talk the entire time. After all, its already been established that too much talking might get you into trouble. A polite Good morning or Good afternoon when the passenger gets in could go a long way, though. Add in a Thanks and a Have a good day for good measure, and you just might be looking at a generous tip.

Being a great cabbie takes time. You dont just get out there and become part of the best of the best under Universal Taxi. You have to earn it.

With these five tips, you can easily gain the trust of your passengers and start to move up to being among the best in the field. Who knows? Because of these tips, you might actually inspire someone else to be a great cabbie just like you.

Commuting Tips for First-Timers

Based on the US Census Data on commuting, around 8% of workers in the US commute for at least an hour. If you’re about to join that percentage, be ready to battle with the strain and stress that commuting brings, especially the long ones. In Chicago, most residents who travel long distances haven’t much choice in the matter. Others settle for the commute as a necessary trade-off, swapping time for cheaper housing costs.

If this is your first time to commute, here are things you can do to help you survive your own version of a commuter nightmare.

  • Experiment.

If you choose to commute by means of a cab, optimize your travel times and routes. Try leaving at different times each day to find out if you can shave at least 10 to 15 minutes off your travel time. You can contact a taxi company (check us out at Universal Taxi) and ask the driver to pass by different routes each day to see which way is best to avoid the rush hour traffic.  

  • Try different public transportations.

If your long commute is unavoidable, pick the right form of transportation. Instead of driving yourself to work, why not hail a cab. If the daily taxi fare is not within your budget, switch it up by taking the L or the bus every now and then.

  • Use commuting tools.

There are tons of applications available specifically designed for commuting. Install everything you need – from Google Maps to the Universal Taxi app – to educate yourself about the roads you’re traveling, even if you’re not on the driver’s seat.

  • Learn new things.

Whether you’re the one driving the car or being driven, your attention is focused for that stretch of time. Take advantage of the opportunity: listen to audio books or learn a new language. If you’re a passenger, you can even finish your reports or plan your day while in transit.

  • Make it a social event.

According to experts, among the negative effects of commuting is decreased social interaction. If it’s possible, look for a travel buddy to pass the time in conversation.  The commute will feel shorter and less annoying.

If you’re taking the cab, feel free to chat with your driver. We aim to please our passengers so we try to keep abreast of current situations – from Chicago weather to Illinois politics. If you’d rather be quiet during the ride, you can stay in touch with your loved ones using your phone instead.  

  • Entertain yourself.

There’s no reason why you can’t spend the time traveling on a pure indulgence. Use this inescapable downtime to listen to your guilty pleasure songs or radio talk shows. Alternatively, you can use the idle time to mentally plan whatever it is you need to do when you get home or the next day.

It’s inevitable that you’ll get tired or drained, especially for the first few days of your daily commutes. But, if you psyche yourself well and with an army of travel resources and tools, you’ll eventually get used to it. In time, you may even enjoy the journey.